> For the complete documentation index, see [llms.txt](https://guides.paynow.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.paynow.gg/analytics/dashboard.md).

# Dashboard

The Dashboard is the first thing you see when you open a store. It answers one question fast: is the store doing better or worse than it was?

*Dashboard → Analytics → Dashboard, the sidebar's home item. No permission is needed to open it, so every team member sees it, and it's on every plan — but the revenue figures on it need `stats_revenue_read` and are blurred without it. Deeper reporting lives in* [*Analytics*](/analytics/analytics.md)*, which needs a paid plan.*

<figure><img src="/files/jWeXLWgyTGcujxo0BbGK" alt="The store dashboard showing lifetime sales, period tiles and the weekly revenue chart."><figcaption></figcaption></figure>

## The headline tiles

| Tile                    | What it means                          | What to watch for                                                                                                                       |
| ----------------------- | -------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- |
| **Lifetime Sales**      | Total earnings since the store opened. | A vanity number day to day, but the one to quote when valuing the store or negotiating with sponsors.                                   |
| **Today**               | Earnings so far today.                 | Compare against the same weekday last week, not against yesterday. Game store revenue is strongly weekly.                               |
| **This Month**          | Earnings month to date.                | Pace it: at day 10 of 30, you should be near a third of last month's total.                                                             |
| **Average Order Value** | Mean value per order.                  | The number most within your control. [Upselling](/marketing/upselling.md) and [Tier Groups](/products/tier-groups.md) move it directly. |

{% hint style="warning" %}
**These are sales figures, not payout figures.** They show what customers paid, before tax, gateway fees and platform fees. What actually reaches you is the **Net** figure on [Transactions](/payments-and-payouts/transactions.md). Expect a sizeable gap, most of it tax.
{% endhint %}

## Charts

**Weekly Revenue** shows the shape of your week. Most game communities peak at weekends and after content updates. Once you know your own shape, schedule [Sales](/marketing/sales.md) and announcements to land just before a peak rather than during a trough.

**Sales Today** is a live tracker, useful during a launch or sale and largely noise otherwise.

**Top products this month** tells you what is carrying the store. One or two products commonly account for most revenue. Check it before you spend a weekend building a third.

## Reading it well

Compare like with like: weekday against the same weekday, month against the same month last year if you have the history. Raw day-on-day comparisons mislead.

Expect a spike then a decay after any promotion, so judge a sale on the full week. A flat month isn't a bad month if your subscriber base is growing, because recurring revenue shows up as stability before it shows up as growth. Average order value falling while orders rise usually means a discount worked but ate the margin.