> For the complete documentation index, see [llms.txt](https://guides.paynow.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.paynow.gg/marketing.md).

# Marketing

- [Sales](https://guides.paynow.gg/marketing/sales.md): Run a time-limited discount across your catalogue, specific products, or a tag.
- [Coupons](https://guides.paynow.gg/marketing/coupons.md): Discount codes with limits, requirements and multi-month durations, for giveaways, targeting and win-backs.
- [Gift Cards](https://guides.paynow.gg/marketing/gift-cards.md): Issue store credit with a balance customers can spend across purchases.
- [Affiliate Links](https://guides.paynow.gg/marketing/affiliate-links.md): Pay creators and community members a commission for sales they refer, tracked by code or URL.
- [Upselling](https://guides.paynow.gg/marketing/upselling.md): Offer additional products at checkout to raise order value without adding friction.
- [Abandoned Checkouts](https://guides.paynow.gg/marketing/abandoned-checkouts.md): Automatically email a discount coupon to customers who left without completing their purchase.
- [Purchase Follow-Ups](https://guides.paynow.gg/marketing/purchase-follow-ups.md): Email a discount coupon to customers after a successful purchase to bring them back for a second one.