> For the complete documentation index, see [llms.txt](https://guides.paynow.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.paynow.gg/marketing.md).

# Marketing

- [Sales](https://guides.paynow.gg/marketing/sales.md): Easily create sales for your store whether it's holiday events, limited time offers and more!
- [Coupons](https://guides.paynow.gg/marketing/coupons.md): Creating a coupons can help increase your store's overall sales, offer unique ways for dedicated players to utilized a different discount such as from a giveaway and more!
- [Gift Cards](https://guides.paynow.gg/marketing/gift-cards.md): Similar to coupons, gift cards are a great way to reward players to utilize at checkout for your store.
- [Affiliate Links](https://guides.paynow.gg/marketing/affiliate-links.md): Affiliate Links, also known as Creator Codes, offer a seamless way to reward partners for referring sales. PayNow ensures affiliates earn their full commission without any extra deductions.
- [Abandoned Checkouts](https://guides.paynow.gg/marketing/abandoned-checkouts.md): Automatically recover lost sales by sending follow-up emails with discount coupons to customers who abandon their checkout.
- [Purchase Follow-Ups](https://guides.paynow.gg/marketing/purchase-follow-ups.md): Follow-Ups automatically email customers with a discount coupon after a successful order, helping encourage repeat purchases. You control when it's sent, who receives it, and how the coupon behaves.
- [Upselling](https://guides.paynow.gg/marketing/upselling.md): Suggest complementary products and upgrades to customers at checkout.