# Marketing

- [Sales](/marketing/sales.md): Easily create sales for your store whether it's holiday events, limited time offers and more!
- [Coupons](/marketing/coupons.md): Creating a coupons can help increase your store's overall sales, offer unique ways for dedicated players to utilized a different discount such as from a giveaway and more!
- [Gift Cards](/marketing/gift-cards.md): Similar to coupons, gift cards are a great way to reward players to utilize at checkout for your store.
- [Affiliate Links](/marketing/affiliate-links.md): Affiliate Links, also known as Creator Codes, offer a seamless way to reward partners for referring sales. PayNow ensures affiliates earn their full commission without any extra deductions.
- [Abandoned Checkouts](/marketing/abandoned-checkouts.md): Automatically recover lost sales by sending follow-up emails with discount coupons to customers who abandon their checkout.
- [Purchase Follow-Ups](/marketing/purchase-follow-ups.md): Follow-Ups automatically email customers with a discount coupon after a successful order, helping encourage repeat purchases. You control when it's sent, who receives it, and how the coupon behaves.