> For the complete documentation index, see [llms.txt](https://guides.paynow.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.paynow.gg/marketing/upselling.md).

# Upselling

Upselling suggests extra products or upgrades while the customer is already checking out.

*Dashboard → Marketing → Upselling (store-wide), or a product's edit page (per-product). Needs `upsell_read`.*

Available on every plan, Free and up. Works on both the standard checkout page and the PayNow\.js iframe embed.

## Enable Upselling

Toggle **Enable Upselling** at the top of the Upselling page. When off, nothing below takes effect.

## Checkout Style

How upsells are presented. Each option has a **View Image** link so you can preview the layout first.

| Style                           | Where it appears                                                              |
| ------------------------------- | ----------------------------------------------------------------------------- |
| **Inline**                      | Below the checkout details, inside the main flow.                             |
| **Inline & Pre-Payment Dialog** | Inline **and** as a dialog just before payment is confirmed, a second chance. |
| **Dedicated Step**              | A standalone step between details and payment.                                |

**Inline** is what a store gets if the style has never been set. Of the three, only **Inline & Pre-Payment Dialog** puts something in front of the customer after they've decided to pay, so compare your checkout numbers before and after if you switch to it.

## Automatically Recommend Products

Turn on **Enable Auto Recommendations** and PayNow selects upsells from your store's order history. Suggestions improve as you sell more, so on a new store they will be weak: start with store-wide recommendations you choose yourself and switch auto on once you have real volume.

You can attach a discount. **Discount Type** is None, Fixed Amount or Percentage, and **Discount Amount** is the value applied to the upsell. A small discount lifts take-up without much margin impact.

## Store-Wide Recommendations

Specific products offered as upsells across the whole store. Turn on **Enable Store-Wide Recommendations**, then **Add Store-Wide Recommendation**.

| Field                                   | What it does                                                                 |
| --------------------------------------- | ---------------------------------------------------------------------------- |
| **Recommend Product**                   | The product to offer.                                                        |
| **As an**                               | How it is presented.                                                         |
| **Discount Type**                       | None, Fixed Amount, or Percentage.                                           |
| **Discount Amount**                     | The value applied.                                                           |
| **Min. Recommended Prod Qty**           | Minimum recommended quantity of the upsell product.                          |
| **Offer Quantity**                      | Quantity offered to the customer.                                            |
| **Prefer recommending as subscription** | Offer as a subscription rather than one-time, where the product supports it. |

Add more by clicking the button again; remove one with the red X. Turn on **Prefer recommending as subscription** where you can: converting a one-time buyer into a recurring one is worth more than the single sale.

## Per-Product Recommendations

Set on a product's own edit page. Scroll to **Upselling**, toggle **Enable Upselling**, then **Add Recommendation**. Fields match store-wide, plus **Min. Product Qty**: how many of *that* product must be in the cart before the upsell shows.

Per-product recommendations take priority. When a customer buys a product with its own upsells configured, those are shown instead of the store-wide list, not in addition to it.

<figure><img src="/files/YN1zoRkjOpB3ty0c9pFp" alt="The Upselling page showing the enable toggle, checkout style options and store-wide recommendations."><figcaption></figcaption></figure>

## Save your changes

Click **Save Settings** at the bottom of each page, including the per-product page. Nothing takes effect until saved.

## What to offer

Good upsells are cheap relative to the cart and obviously complementary.

| Customer is buying | Good upsell                  | Poor upsell                |
| ------------------ | ---------------------------- | -------------------------- |
| A rank             | A currency pack, a cosmetic  | A different rank           |
| A currency pack    | A larger pack, a starter kit | A rank costing 5× the cart |
| A one-time kit     | The subscription version     | Something unrelated        |

Track the effect on **average order value** on the [Dashboard](/analytics/dashboard.md). That is the number upselling exists to move.