# Branding

## Why Add Branding?

Sounds like a no-brainer question, however many do not understand the value simply having a logo/brand on a store/product makes. Placing your brand on your store, especially matching the theme of your main website/Discord will massively improve your store's potential success! 

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## Adding Branding

Lets get started by visiting the [Branding Page](https://dashboard.paynow.gg/branding) within your PayNow dashboard. There's two sections within the Branding page, a Logos section, and a Checkout Branding (Tier 3 Feature) which we'll cover below that you'll want to see! 

### Logos

Uploading your custom logo of your brand will appear in various places such as your store's banner if you're using the default theme, the View Cart button, and more. 

{% hint style="info" %}
Accepts PNG, JPEG, SVG, WEBP or GIF. Recommended width: at least 256 px
{% endhint %}

<figure><img src="/files/5XYeNZD4rt9GjZGveDdc" alt=""><figcaption></figcaption></figure>

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### Checkout Branding&#x20;

Upgrade your store to the next level with our premium options to enable more customization for your store's checkout process. **You must at least have our Tier 3 plan to unlock these features.**

Visit your [Billing Page](https://dashboard.paynow.gg/billing) to upgrade to this package and unlock these options!

**Features**

* Custom Fonts
* Custom Color Scheme
* Custom Background Image

<figure><img src="/files/xxYbhupboNQmVE2QZJHU" alt=""><figcaption></figcaption></figure>

For a front-end visualization of the changes you can make below is an example of a default and custom store page to allow you as the store owner to match the checkout with your brand's color scheme and further improve the branding!

<figure><img src="/files/lhEf0FnF2mamcqxXqSLc" alt=""><figcaption><p>Default Store Visual Example</p></figcaption></figure>

<figure><img src="/files/CHAOM4hXNJE6IRKqAoBK" alt=""><figcaption><p>Customized Checkout Page With Checkout Branding Options</p></figcaption></figure>


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