# Branding ## Why Add Branding? Sounds like a no-brainer question, however many do not understand the value simply having a logo/brand on a store/product makes. Placing your brand on your store, especially matching the theme of your main website/Discord will massively improve your store's potential success! *** ## Adding Branding Lets get started by visiting the [Branding Page](https://dashboard.paynow.gg/branding) within your PayNow dashboard. There's two sections within the Branding page, a Logos section, and a Checkout Branding (Tier 3 Feature) which we'll cover below that you'll want to see! ### Logos Uploading your custom logo of your brand will appear in various places such as your store's banner if you're using the default theme, the View Cart button, and more. {% hint style="info" %} Accepts PNG, JPEG, SVG, WEBP or GIF. Recommended width: at least 256 px {% endhint %}

*** ### Checkout Branding Upgrade your store to the next level with our premium options to enable more customization for your store's checkout process. **You must at least have our Tier 3 plan to unlock these features.** Visit your [Billing Page](https://dashboard.paynow.gg/billing) to upgrade to this package and unlock these options! **Features** * Custom Fonts * Custom Color Scheme * Custom Background Image

For a front-end visualization of the changes you can make below is an example of a default and custom store page to allow you as the store owner to match the checkout with your brand's color scheme and further improve the branding!