# Abandoned Checkouts

The **Abandoned Checkout** feature allows you to send automated emails when a customer leaves without completing their purchase. These emails include a discount coupon generated based on your settings — helping bring customers back to complete their order.

To be eligible, the customer must have accepted **email marketing consent** during a previous checkout session.

## Enabling Abandoned Checkout

To enable abandoned checkout recovery:

1. Navigate to **Marketing > Abandoned Checkouts**
2. Toggle **"Send automated emails with discount coupons to recover abandoned checkouts"**

Once enabled, Paynow will automatically monitor for abandoned checkouts and attempt recovery using a discount coupon based on your configuration.

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## Run Criteria

Customize the conditions for when a recovery email should be triggered:

* **Email Delay:**\
  Time to wait after an abandoned checkout before sending the email. (e.g. 1 hour)
* **Minimum/Maximum Order Value:**\
  Only trigger recovery emails if the cart total falls within this range.

### Restrictions

#### Per User Restrictions

Limit how often individual users can receive abandoned checkout coupons:

* **Max coupons per customer**\
  (e.g. 1 every 1 day)

#### Global Restrictions

Cap how many coupons are generated globally in a given time frame:

* **Total coupon sends**\
  (e.g. 10 every 1 day)

<figure><img src="https://effedion.nl/img/hVt9uO2XuvAjdxxwTPjys1CZbPWZd7.png" alt=""><figcaption></figcaption></figure>

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## Coupon Configuration

Control how the recovery coupon behaves:

* **Discount Type:**\
  Percentage or Fixed amount
* **Discount Amount:**\
  The discount to apply (e.g. 10%)
* **Recurring Discount Behaviour:**\
  If the abandoned product is a subscription, choose to apply the discount to:
  * First payment only
  * All payments
  * No subscription discounts
* **Coupon Expiry:**\
  Set how long the coupon is valid (e.g. 1 day)
* **Minimum Order Value:**\
  Only apply discount if the new order meets this value
* **Redemption Rules:**
  * One-time purchases
  * Subscription purchases
  * Apply even during other sales

<figure><img src="https://effedion.nl/img/3wNHHgzvudH1fqfAOAmigASZpxz90J.png" alt=""><figcaption></figcaption></figure>

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## Filtering Options

* **Product & Tag Restrictions:**\
  Optionally limit discounts to specific products or tags only.
* **Coupon Usage Limits:**\
  Set how many times a customer can use the discount code.

<figure><img src="https://effedion.nl/img/goQe6EXsKb6iyGeHk26KKUvQJm2Gr7.png" alt=""><figcaption></figcaption></figure>

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## Notes

* Emails are automatically sent and not customizable yet.
* You can set your **Support Email** in Store Settings – it will be shown in recovery emails.