Abandoned Checkouts
Automatically recover lost sales by sending follow-up emails with discount coupons to customers who abandon their checkout.
The Abandoned Checkout feature allows you to send automated emails when a customer leaves without completing their purchase. These emails include a discount coupon generated based on your settings — helping bring customers back to complete their order.
To be eligible, the customer must have accepted email marketing consent during a previous checkout session.
Enabling Abandoned Checkout
To enable abandoned checkout recovery:
Navigate to Marketing > Abandoned Checkouts
Toggle "Send automated emails with discount coupons to recover abandoned checkouts"
Once enabled, Paynow will automatically monitor for abandoned checkouts and attempt recovery using a discount coupon based on your configuration.
Run Criteria
Customize the conditions for when a recovery email should be triggered:
Email Delay: Time to wait after an abandoned checkout before sending the email. (e.g. 1 hour)
Minimum/Maximum Order Value: Only trigger recovery emails if the cart total falls within this range.
Restrictions
Per User Restrictions
Limit how often individual users can receive abandoned checkout coupons:
Max coupons per customer (e.g. 1 every 1 day)
Global Restrictions
Cap how many coupons are generated globally in a given time frame:
Total coupon sends (e.g. 10 every 1 day)
Coupon Configuration
Control how the recovery coupon behaves:
Discount Type: Percentage or Fixed amount
Discount Amount: The discount to apply (e.g. 10%)
Recurring Discount Behaviour: If the abandoned product is a subscription, choose to apply the discount to:
First payment only
All payments
No subscription discounts
Coupon Expiry: Set how long the coupon is valid (e.g. 1 day)
Minimum Order Value: Only apply discount if the new order meets this value
Redemption Rules:
One-time purchases
Subscription purchases
Apply even during other sales
Filtering Options
Product & Tag Restrictions: Optionally limit discounts to specific products or tags only.
Coupon Usage Limits: Set how many times a customer can use the discount code.
Notes
Emails are automatically sent and not customizable yet.
You can set your Support Email in Store Settings – it will be shown in recovery emails.
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