# Purchase Follow-Ups

## How It Works

When enabled, the system will monitor completed purchases and automatically email a discount coupon to eligible customers based on your configuration.

Customers **must have accepted marketing consent** during any previous checkout for them to receive follow-up emails. This includes:

* Any completed order
* Any previous abandoned checkout (where consent was given)

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## Enabling Follow-Ups

Navigate to **Marketing → Purchase Follow-Ups** and toggle:

> **Send automated emails with discount coupons to follow-up successful purchases**

This will activate the system and begin monitoring for follow-up triggers based on your defined criteria.

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## Run Criteria

These options let you define which orders qualify for a follow-up email.

* **Email Delay**\
  Define how long after the purchase to wait before sending the coupon (e.g., `7d`).
* **Minimum Order Value**\
  Only trigger follow-up if the order total meets or exceeds this amount.
* **Maximum Order Value**\
  Optionally prevent follow-up for orders above this amount.

### Per User Restrictions

Control how many follow-up coupons a customer can receive.

* **Max Coupons Per Customer**\
  Limit the number of coupons generated per customer within a given period.
* **Time Period**\
  Example: `7d` (max 1 coupon every 7 days per user).

### Global Restrictions

Set system-wide limitations to prevent over-sending.

* **Total Coupon Sends**\
  Limit how many follow-up coupons can be generated globally.
* **Time Period**\
  Example: `28d` (max 100 sends every 28 days).

### Global Restrictions

Set system-wide limitations to prevent over-sending.

* **Total Coupon Sends**\
  Limit how many follow-up coupons can be generated globally.
* **Time Period**\
  Example: `28d` (max 100 sends every 28 days).

<figure><img src="https://effedion.nl/img/ab7xw0Hr7YVpnHo02JwNuGoB1yD8V7.png" alt=""><figcaption></figcaption></figure>

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## Coupon Configuration

When a coupon is generated and sent, it follows this configuration:

* **Discount Type**\
  Percentage or fixed amount.
* **Discount Amount**\
  The value to be applied (e.g., `10%` or `$5`).
* **Recurring Discount Behaviour**
  * Apply to first payment only
  * Apply to all recurring payments (if applicable)
* **Coupon Expiry**\
  Time after which the coupon becomes invalid (e.g., `1d`).
* **Minimum Order Value**\
  Optional threshold to use the coupon.

### Purchase Conditions

* **One-Time Purchases**\
  Enable or disable coupons for one-time purchases.
* **Subscription Purchases**\
  Enable or disable coupons for subscriptions.
* **Apply Discount Before Sales**\
  Determines if the coupon applies before active sales or promotions.

<figure><img src="https://effedion.nl/img/CpN3ZTN5aliXnBvY4WpCnbowWQvVja.png" alt=""><figcaption></figcaption></figure>

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## Filtering Options

* **Product & Tag Restrictions:**\
  Optionally limit discounts to specific products or tags only.
* **Coupon Usage Limits:**\
  Set how many times a customer can use the discount code.

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## Notes

* You can set your **Support Email** in Store Settings – it will be shown in recovery emails.