# Purchase Follow-Ups
## How It Works
When enabled, the system will monitor completed purchases and automatically email a discount coupon to eligible customers based on your configuration.
Customers **must have accepted marketing consent** during any previous checkout for them to receive follow-up emails. This includes:
* Any completed order
* Any previous abandoned checkout (where consent was given)
***
## Enabling Follow-Ups
Navigate to **Marketing → Purchase Follow-Ups** and toggle:
> **Send automated emails with discount coupons to follow-up successful purchases**
This will activate the system and begin monitoring for follow-up triggers based on your defined criteria.
***
## Run Criteria
These options let you define which orders qualify for a follow-up email.
* **Email Delay**\
Define how long after the purchase to wait before sending the coupon (e.g., `7d`).
* **Minimum Order Value**\
Only trigger follow-up if the order total meets or exceeds this amount.
* **Maximum Order Value**\
Optionally prevent follow-up for orders above this amount.
### Per User Restrictions
Control how many follow-up coupons a customer can receive.
* **Max Coupons Per Customer**\
Limit the number of coupons generated per customer within a given period.
* **Time Period**\
Example: `7d` (max 1 coupon every 7 days per user).
### Global Restrictions
Set system-wide limitations to prevent over-sending.
* **Total Coupon Sends**\
Limit how many follow-up coupons can be generated globally.
* **Time Period**\
Example: `28d` (max 100 sends every 28 days).
### Global Restrictions
Set system-wide limitations to prevent over-sending.
* **Total Coupon Sends**\
Limit how many follow-up coupons can be generated globally.
* **Time Period**\
Example: `28d` (max 100 sends every 28 days).
***
## Coupon Configuration
When a coupon is generated and sent, it follows this configuration:
* **Discount Type**\
Percentage or fixed amount.
* **Discount Amount**\
The value to be applied (e.g., `10%` or `$5`).
* **Recurring Discount Behaviour**
* Apply to first payment only
* Apply to all recurring payments (if applicable)
* **Coupon Expiry**\
Time after which the coupon becomes invalid (e.g., `1d`).
* **Minimum Order Value**\
Optional threshold to use the coupon.
### Purchase Conditions
* **One-Time Purchases**\
Enable or disable coupons for one-time purchases.
* **Subscription Purchases**\
Enable or disable coupons for subscriptions.
* **Apply Discount Before Sales**\
Determines if the coupon applies before active sales or promotions.
***
## Filtering Options
* **Product & Tag Restrictions:**\
Optionally limit discounts to specific products or tags only.
* **Coupon Usage Limits:**\
Set how many times a customer can use the discount code.
***
## Notes
* You can set your **Support Email** in Store Settings – it will be shown in recovery emails.
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